Inspiration + thoughts behind the Downtown Tunic and a Weekend SALE!

The Downtown Tunic has been a really fun pattern for me to design because it has so many elements that are evident in ready to wear clothes that I love AND it is simply constructed and easy to make in an afternoon. I like to design clothes that are easy to wear, easy to sew, and can look nice on many body styles, so I (and so many of you who have emailed me/left IG comments/facebook comments etc.!) feel like we hit a home run on this one!

I began designing women’s sewing patterns when I was frustrated with the selection at my local quilt shop. I worked for two and a half years at a LQS and learned soooo much about the industry, how it is growing, what is was like in the past, and the direction it is headed in the future. I knew I wanted to design patterns that would fit into the genre of these types of creative shops, which is why you’ll see easy to source fabrics such as knit + quilting cotton used throughout my patterns. In my search for these types of patterns that were also stylish, I came up always wanting more. I decided I was going to be part of that “more”, and here we are today.


I started gathering inspiration for the DTT a few months ago [I took some time off between our last pattern release in July, I think? for other projects and to rest my brain] and knew the type of style I wanted: a flowy tunic, that would be easy to wear with jeans or leggings and that would layer well. I was inspired by tops like these…Downtown Tunic Inspiration //

…from Anthropologie (left) and Nordstrom/Splendid (right). I love mixing patterns, especially for spring, so I knew this would need to be an option! I had a lot of fun designing this one and I’m so glad it’s ready to be enjoyed by YOU!

Here is a last look at the Downtown Tunic for this week/a while 😉

Downtown Tunic // Downtown Tunic // Downtown Tunic // Downtown Tunic //

Photos by Sarah Delanie Photography


Save 15% off your purchase of the Downtown Tunic this week only with the code DTTRELEASE15! (Offer ends at midnight CST 03/01/15).


GUYS! For this weekend only we’ve marked down our tees to $20 and our totes to $10. Don’t delay; while supplies last! No code necessary!

Weekend Sale //


2 thoughts on “Inspiration + thoughts behind the Downtown Tunic and a Weekend SALE!

  1. I purchased the tunic pattern this morning and I am so excited to get starting sewing! Thanks for creating designs that flatter different body types, please do keep ’em coming!

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